Work
All
Client
BlueScope Steel
Project
EnduroFrame brand graphics

BlueScope Steel subsidiary EnduroFrame enjoys market positioning as a leading provider of roll-formed steel within Australia’s building industry via proprietary machinery, raw materials and operational software. Dialogue was commissioned to produce a set of brand graphics to feature on the machinery sides and transfer to other marketing communication materials. Still photography, involving specialist light painting techniques, and video footage of the various machinery items have also been commissioned.

Brand identity
Creative direction
Photographic