The Peter Blazey Fellowship is a literary prize for life writing named in honour of the late journalist, social activist and general bon vivant (which is actually a tame description according to his family!). After a 21 year history and corresponding awards given a revisit to the brand was required in what is a competitive philanthropic space. The design serves as a visual brand by organising artefacts and other cues into a collage that represents equally Peter, the writing community and those being encouraged to apply for the award.