Melbourne International Jazz Festival

During the time that John Frostell consulted to Simm Design, an opportunity arose to sponsor the branding and marketing communication for the Melbourne International Jazz Festival. After a hiatus of some two years, it was an important juncture for festival organisers and a recommendation to completely re-brand the event was accepted. Applied to a host of campaign material, Melbourne became the jazz capital of the world for the duration of the 12-day program.

Marketing collateral
Creative direction