WorkCover Independent Review Officer (WIRO)
Branding program

Changes to the legislation regarding NSW government workers’ compensation and distribution of claims benefits saw the establishment of WIRO as an independent review office. Dialogue was commissioned to conduct strategy consultation and design of the associated visual program for the brand. Intended to appear independent of departmental ties, the visual solution was clear of any official nomenclature. Execution of the program included signage, display materials, animated explanatory videos, publications and a comprehensive website.

Brand identity
Brand strategy
Marketing collateral