A change to the federal government’s online referral system for aged care services provided Wintringham with opportunity to revise the presentation its service offering to suit this new avenue of client enquiry. The top level activity ahead of changes to their website and other communications material was a revision to their brand strategy and consolidation of their own business understandings across a number of services and locations around Melbourne and regional Victoria. The project involved a series of consultation workshops with staff groups followed by analysis with an executive group and finally expression in the way of a brand summary, manifesto and key statements to inform all areas and aspects of the organisation’s communication.